SEO Expert in Kerala | No.1 Freelance Consultant Calicut

SEO Case Study – Ranking Blanket Thekkady for Competitive Keywords

Table of Contents

About the Client – Blanket Thekkady

Blanket Thekkady is a 5-star luxury resort nestled in the heart of Kerala’s wildlife-rich destination Thekkady. Known for its breathtaking forest views and world-class hospitality, the resort offers an elite escape for nature-loving travelers seeking comfort and opulence.

The SEO Mission

The goal? To rank the website www.blanketthekkady.com on Google’s first page for highly competitive keywords like:

  • Luxury Resort in Thekkady
  • 5 Star Luxury Resort in Thekkady
  • Best Luxury Resort Thekkady

The focus was to dominate both organic search and local maps listings, ensuring Blanket Thekkady became the go-to destination for luxury stays in Thekkady.

Keyword Research & Competitor Analysis

Target Keywords

We drilled down on search terms with commercial intent and high local volume:

  • Primary Keywords:
    • Luxury Resort in Thekkady
    • 5 Star Luxury Resort in Thekkady
    • Best Luxury Resort Thekkady

On-Page SEO Implementation

Title Tags & Meta Descriptions

Every page got a unique and enticing meta title + description:

  • Example:
    Title: Best 5 Star Luxury Resort in Thekkady | Blanket Days Resort & Spa
    Meta: Discover Blanket Thekkady – A world-class resort with stunning forest views and unmatched comfort. Book your perfect stay today.

Header Tags and Content Structuring

Each page had a clean H1-H4 structure. Headers were optimized naturally with keywords, improving both readability and SEO score.

Internal Linking Strategy

We added internal links to blog posts, room categories, dining pages, and location guides—reducing bounce rate and helping Google crawl efficiently.

Image Optimization and Alt Tags

Images were compressed for speed and embedded with descriptive ALT text:

  • Example:
    alt="Luxury Forest View Suite at Blanket Thekkady"

Geo-Targeted SEO (GEO)

Local Content Creation

We created location-based blogs targeting nearby attractions like:

  • Periyar Wildlife Sanctuary
  • Thekkady Lake
  • Kumily Town

NAP Consistency

The Name, Address, and Phone Number were consistently displayed across the website, footer, and schema markups—crucial for local SEO signals.

Local SEO – Google Business Profile Optimization

Complete Business Profile Setup

We fully optimized the Google Business Profile:

  • Added proper categories: Luxury Hotel, Resort, Honeymoon Hotel
  • Operating hours, website, contact number, and service areas filled accurately

Photo and Video Optimization

Uploaded high-resolution interior and exterior photos and added a short walkthrough video of the property.

Customer Reviews and Engagement

We encouraged satisfied guests to leave 5-star reviews and made sure each review was responded to with gratitude, enhancing local ranking.

Quality Backlink Acquisition

Outreach to Travel Bloggers

We reached out to luxury travel bloggers and got Blanket Thekkady featured in curated lists of:

  • “Top Luxury Resorts in Kerala”
  • “Best Stays Near Periyar Reserve”

Local Directory Listings

We listed the resort on quality platforms like:

  • JustDial
  • TripAdvisor
  • Kerala Tourism Directory

All listings were consistent with NAP details and had a backlink to the main site.

Guest Posts on Relevant Travel Sites

We published high-quality guest articles with backlinks on:

  • Indian travel forums
  • South India luxury travel blogs
  • Tourism magazines’ digital editions

Lessons Learned & Future SEO Plans

Local SEO is not optional for location-based businesses—it’s foundational.

Blogs are not just content—they’re long-term traffic machines.

Backlinks matter, but relevance matters more than volume.

Future plans include video marketing, more schema markups, and building a multilingual site version for international reach.

Ranking a luxury resort in a competitive niche like Thekkady is no easy feat. But with focused on-page SEO, a smart GEO strategy, local business optimization, and consistent blog publishing, Blanket Thekkady now reigns supreme on Google’s first page.

It’s not magic. it’s method. And with a strong SEO foundation, Blanket Thekkady will continue to attract nature lovers, honeymooners, and luxury travelers for years to come.

Share This Post