Client Overview
Industry: Accounting & Bookkeeping Services
Target Location: Kochi & Kerala
Campaign Focus: Organic SEO + Local SEO
Tracking Period: November 6 – June 2
The Challenge
The client required an improvement in visibility on Google for accounting and bookkeeping services in Kochi & Kerala.
Initially, at the onset of the campaign, many relevant business keywords were listed on the second, third, fourth, and even seventh pages on Google. The intent-driven keywords were not ranked in the top 10 results.
The objective was to:
- Improve rankings for existing keywords
- Capture more Top 3 positions
- Increase visibility for accounting and bookkeeping services
- Expand rankings into new commercial search terms
- Strengthen visibility across Kochi and Kerala
Starting Position – November 6
The initial ranking data showed significant room for improvement.
Examples included:
- Best bookkeeping and accounting services in Kochi, Kerala – Page 2, Position 5
- Bookkeeping and accounting services in Kerala – Page 2, Position 4
- Accounting company in Kochi – Page 2, Position 4
- Accounting firm in Kochi – Page 3, Position 7
- Accounts outsourcing in Kochi – Page 2, Position 3
- Zoho bookkeeping services in Kochi – Page 4, Position 10
- Accounting packages for small business in Kochi – Page 7, Position 7
- Top accounting firm in Kochi – Page 5, Position 8
Several additional target keywords were not ranking in the Top 10.
SEO Strategy
The campaign used a combination of technical, on-page, content, local and authority-building SEO.
1. Keyword Strategy
Commercial keywords were mapped according to search intent and service relevance.
The strategy covered:
- Accounting services
- Bookkeeping services
- Outsourced bookkeeping
- Accounting outsourcing
- CFO services
- Startup accounting
- Accounting packages
- Accounting consultants
- Financial services
Location modifiers such as Kochi and Kerala were incorporated to target local search demand.
2. On-Page SEO
Key service and location pages were optimised to improve their relevance for target queries.
The work included:
- Title optimisation
- Meta descriptions
- Heading structure
- Content optimisation
- Search intent alignment
- Internal linking
- Service-page optimisation
- Keyword mapping
3. Local SEO
Local search visibility was an important part of the campaign.
The strategy focused on improving relevance for accounting and bookkeeping searches associated with Kochi and Kerala, while monitoring Google Business Profile performance alongside organic rankings.
4. Content Strategy
Supporting content was created around accounting-related topics to build topical relevance.
Content opportunities included:
- Bookkeeping for businesses
- Startup accounting
- Accounting outsourcing
- CFO services
- Accounting packages
- Business accounting
- Accounting consultants
- Financial management
5. Internal Linking & Authority Building
The corresponding service pages along with the supporting content were connected using targeted internal links. It allowed building more effective connections between accounting, bookkeeping, outsourcing, startup accounting, and finance service pages. Off-page SEO and authority-building activities were also implemented to foster the keyword growth.
February Milestone
By February 3, the website had already achieved strong first-page visibility.
The website ranked Position 1 for several core keywords, including:
- Best bookkeeping and accounting services in Kochi, Kerala
- Bookkeeping and accounting services in Kerala
- Bookkeeping services in Kochi
- Bookkeeping and accounting in Kochi
- Bookkeeping services for startups in Kochi
- Outsourced bookkeeping Kochi
- Accounting bookkeepers in Kochi
- Bookkeeping services in Kerala
Additional keywords reached Top 3 positions for accounting, bookkeeping, outsourcing and CFO-related searches.
June 2 Results
By June 2, the campaign had progressed further, with strong rankings across both existing and newly targeted commercial keywords.
Position 1 Rankings
The website achieved Position 1 for:
- Best bookkeeping and accounting services in Kochi, Kerala
- Bookkeeping and accounting services in Kerala
- Bookkeeping services in Kochi
- Bookkeeping and accounting in Kochi
- Bookkeeping services for startups in Kochi
- Accounting bookkeepers in Kochi
- Bookkeeping services in Kerala
- Outsourced bookkeeping Kerala
- Outsourced bookkeeping Kochi
- Monthly accounting services in Kochi
- Accounting packages for small business in Kochi
- Accounting company in Kerala
This demonstrates strong search visibility across the client’s core service categories.
Top 3 Rankings
The website also achieved Top 3 positions for:
- Affordable CFO services in Kochi – #2
- Accounting and bookkeeping in Kochi – #2
- Accounting consultants in Kerala – #2
- Top accounting firm in Kerala – #2
- Accounting company in Kochi – #2
- Accounts outsourcing in Kochi – #3
- Outsource accounting in Kochi – #3
- Top accounting firm in Kochi – #3
Additional Page 1 Rankings
Other commercially relevant keywords reached Page 1:
- Accounting firm in Kochi – #6
- Accounting consultants in Kochi – #7
- Startup accounting solutions Kerala – #9
- Freelance accounting in Kochi – #5
- Online accounting packages in Kochi – #5
A new keyword, Affordable CFO services in Kerala, reached Position 21, providing an opportunity for further optimisation.
Before vs After
| Keyword | Nov 6 | Feb 3 | June 2 |
| Best bookkeeping & accounting services in Kochi, Kerala | Page 2 – #5 | #1 | #1 |
| Bookkeeping & accounting services in Kerala | Page 2 – #4 | #1 | #1 |
| Bookkeeping services in Kochi | #9 | #1 | #1 |
| Bookkeeping & accounting in Kochi | GMB #2 | #1 | #1 |
| Outsourced bookkeeping Kochi | #8 | #1 | #1 |
| Accounting bookkeepers in Kochi | #5 | #1 | #1 |
| Bookkeeping services in Kerala | — | #1 | #1 |
| Outsourced bookkeeping Kerala | — | #2 | #1 |
| Monthly accounting services in Kochi | — | #2 | #1 |
| Accounting packages for small business in Kochi | Page 7 – #7 | #6 | #1 |
| Accounting company in Kerala | — | #3 | #4 |
| Accounting & bookkeeping in Kochi | #9 | #2 | #2 |
| Affordable CFO services in Kochi | Not Top 10 | #2 | #2 |
| Accounts outsourcing in Kochi | Page 2 – #3 | #2 | #3 |
| Accounting company in Kochi | Page 2 – #4 | #3 | #2 |
| Accounting firm in Kochi | Page 3 – #7 | #5 | #6 |
| Top accounting firm in Kochi | Page 5 – #8 | #5 | #3 |
| Startup accounting solutions Kerala | Not Top 10 | #6 | #9 |
Key Results
The June 2 snapshot demonstrates that the campaign achieved sustained visibility across the client’s most important commercial search terms.
Core achievements
12 tracked keywords reached Position #1 in the June snapshot.
20+ tracked keywords were ranked on Page 1 in the June snapshot.
Several keywords progressed from Page 2–7 visibility to Page 1, including highly competitive commercial terms.
The campaign also expanded the keyword footprint into additional service areas such as:
- Accounting consultants
- Monthly accounting services
- Online accounting packages
- Startup accounting solutions
- CFO services
Business-Focused SEO Impact
The campaign focused on keywords with clear commercial intent rather than targeting traffic alone.
Searches such as:
- Bookkeeping services in Kochi
- Accounting company in Kochi
- Accounts outsourcing in Kochi
- Outsourced bookkeeping Kochi
- Affordable CFO services in Kochi
- Accounting packages for small businesses
are closely connected to users looking for professional accounting solutions.
This, in turn, will help create qualified leads and inquiries for the business, even though the growth in leads can only be claimed through data from the analytics or CRM system.
Conclusion
Between November 6 and June 2, the accounting and bookkeeping website moved up from relatively poor and inconsistent rankings to great first-page ranking all over Kochi and Kerala. The campaign managed to improve rankings for basic bookkeeping and accounting keywords and increased the number of categories of commercial services that had good rankings.
In June, we can see that the website performed very well in Position 1 and Top 3 keywords.
This means that a consistent approach to SEO including the use of keyword research, on-page optimization, creation of content, local SEO, internal linking, and link building has paid off. The next step is to maintain the current Top 3 rankings and improve the rest of the Page 1 and Page 2 keywords such as Accounting consultants in Kochi, Startup accounting solutions Kerala and Affordable CFO services in Kerala.
