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SEO Case Study of Romana Cargo UAE by Kiran Johnson

Table of Contents

  • Industry: Logistics & Freight Services

  • Location: Al Ain, UAE

  • Challenge:

    • Low organic visibility for key words like “logistics company in Al Ain” or “Shipping company in Al Ain”  Etc.

    • Minimal website traffic and poor Google rankings (most keywords on Page 2+).

    • Struggling to compete with established logistics brands in the region.

SEO Strategies Applied

1. Keyword Research

  • Targeted 10+ high-intent commercial & local keywords, including:

    • “logistics company in Al Ain”

    • “Best logistics company in Al Ain”

    • “Shipping  company in Al Ain”

    • “Cargo services in Al Ain”

    • “Logistics Services in Al Ain ”

2. On-Page Optimization

  • Rewrote title tags and meta descriptions for service pages 

  • Optimized content with keyword placement, headers (H2/H3), and FAQ sections.

  • Improved internal linking 

  • Cleaned up URL structure (e.g., changed /services-1 to /air-freight-services).

3. Technical SEO

  • Fixed slow page speed (compressed images, enabled caching, optimized code).

  • Resolved mobile usability errors (Google Search Console).

  • Fixed broken links and improved site crawlability.

4. Content Marketing

  • Published 5 new blog posts monthly targeting long-tail keywords:

    • “How to Choose the Best Cargo Company in A Ain UAE”

    • “Cost of Air Freight from Al Ain to Dubai”

Results

Want your company to dominate Google’s first page like Romana Cargo? As a proven SEO specialist from Kerala with UAE expertise, I can help you:
✓ Rank for high-value keywords 
✓ Outperform competitors in search results
✓ Generate more qualified leads from Google
Let’s discuss your SEO strategy – Contact me today for a free audit

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